Job Title:             Search Engine Optimiser
Position Type:    Full Time
Location:             Dundee

As the Online Marketing Executive – SEO, you will be one of the key individuals responsible for Medea’s online marketing program.

You will have responsibility for maximizing our ranking position via various search engines. The role encompasses all aspects of a search engine marketing campaign to maximise search engine visibility for a wide portfolio.

Responsibilities will include day to day management and implementation of search marketing campaigns, including pay per click strategies, SEO, link building campaigns, and website conversion strategies.

Core tasks
• Managing campaigns through current agencies, ensuring they are continuously expanded and optimised
• Setting up tracking
• Tracking true acquisition costs and ‘on-costs’ to other channels
• Work closely with developers and marketing team to help build and evolve tailored search engine strategies that achieve the company's marketing and growth objectives
• Producing Pay Per Click campaigns
• Producing and optimizing campaigns
• Analysis and identification of all aspects of the company’s web site to resolve technical and usability issues
• Conduct thorough competitor analysis to expand and evolve content
• Promote the site through strategic online link-building
• Analyse campaign performance and devise appropriate actions for maintaining and increasing visibility

Core skills
• Commercial experience, proven track record in SEO and link-building an advantage.
• Be highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.)
• Be able to analyse changes in the Google algorithm and understand how to re-engineer website content and structure to stay up to date.
• Have experience of various SEO specific tools including web positioning software and keyword analysis.
• Be fully aware of all SEO techniques, the latest technologies and methods
• Be highly analytical
• Be a problem solver - able to spot aberrations in trends
• Make solid recommendations on SEO strategy and traffic growth
• Experience of previous success in managing and improving SEO and PPC campaign performance an advantage
• Salary: negotiable

Please send your CV and Cover letter to Mariam Patel ( mariam.patel [at] medea.co.uk ).